In this training program, the relationship between brand and communication processes and customer relationship management, and customer relationship management effects on brand value will be examined with case studies.
- What is Customer Relationship Management?
- Excellent Service Elements in Customer Relationship Management
- Communication of Excellent Service
- Brand and Brand Communication
- Customer and Internal Customer Communication and Brand
- Brand Communication in Customer Relationship Management
- Brand Loyalty in Creating Customer Value
- Brand Loyalty in Creating Customer Satisfaction
- Relationship Marketing
- Experience Marketing
- Persuasion Strategies in Creating Customer Loyalty
This training is for participants looking to gain an understanding of relation between Customer Relationship Management and brand, brand loyalty and brand building strategies.
- Understanding customer relationship and dynamics of customer relationship management
- Understanding the connection between customer relations and brand management
- Mastering customer oriented brand building strategies
- Understanding principles of customer oriented brand building strategies
- Understanding brand loyalty and brand loyalty evaluation