Branding and Customer Relationship Management
In The City Of The Past, The Present And The Future, Istanbul
In today’s marketing, the strong connection between brands and the customers is very important since; the customers are the creators of the brands. The good understanding of customer desire, customer demand, customer behavior are considered as high added value for the customers. In this relationship, understanding of customer relationship management is very important since it has a crucial effect on brand and brand loyalty. It ensures “favorite brand“ through mastering these dynamics.