Retail Store Brand Strategies

In The Magnificent City Offers You Many Brands from Traditional To International, Istanbul

Retail brands have increasing demand in the retail industry. This training is designed to understand the value of store brands in terms of understanding the strategic positioning of retail branding.

**All our trainings include one extra night hotel stay to enrich your local experience!!!


  • Historical Development of Marketing Perspective and Conceptual Framework
  • Change of Marketing Management Philosophy
  • New Approaches that Influence Marketing
  • Analysis of Retail Industry: New Approaches in Retail Industry
  • Retail Industry Brand Strategies-Case studies
  • Store Brands Development and Increasing Demand Analysis
  • Store Brand Communication Strategies-Case Studies
  • Brand Image and Brand Awareness of Store Brands
  • In-store Communication Strategies of Store Brands and the Factors Affecting Consumer Perception
  • Advertisement and Promotion Strategies of Store Brands ā€“ Case Studies
  • Loyalty models for Store Brands and Evaluating Loyalty Programs-Case Studies

Program Attendees

Directors and managers, marketing professionals, brand makers, executives, those who would like to develop and enhance their marketing skills.

Program Outcomes

  • Understanding retail industry dynamics, retail branding strategies, a customer-focused brand strategy, customer-focused brand loyalty
  • Evaluating and analyze retail brand positioning, retail brand loyalty brand value through the integrated marketing communications perspective
**For your groupĀ registrations requests pleaseĀ contact us…